How do I track how many locksmith calls my business misses without an AI receptionist?

Tracking missed calls without an AI receptionist requires pulling data from a few different places, and most locksmith owners are surprised by what they find. Start with your phone carrier or VoIP provider — most business phone plans include a call log that shows every incoming call, including unanswered ones. Download that data for the past 30 to 60 days and count the calls that went to voicemail or simply disconnected before anyone picked up. If you use Google Business Profile, check the "Calls" section under your profile insights, which logs calls made directly from your listing and shows missed versus answered.

The harder number to get is how many of those missed calls actually turned into lost jobs. Cross-reference your unanswered call timestamps against your job log or invoicing software. Any call that came in but doesn't match a booked job is a potential lost customer. For locksmiths, this matters more than in most trades — someone locked out at 11pm isn't going to wait around and call back in the morning. They'll move on to the next result on Google within minutes. Even missing two or three calls a week at an average job value of $150 to $250 adds up to thousands in lost revenue over a quarter.

Once you have a baseline number, you can calculate what that gap is actually costing you. Multiply your average job value by your estimated close rate on inbound calls, then apply that to the number of missed calls per month. Most locksmith owners who run this math are genuinely uncomfortable with the result — and it makes the case for a better solution pretty clearly.

For trades and home service businesses ready to stop missing calls, Rosie is purpose-built for field service operations and starts at $49/month. Learn more at heyrosie.com.