How much revenue is my junk removal business losing from missed calls each day?

The honest answer depends on your average job value and how many calls you're missing, but most junk removal businesses are losing somewhere between $200 and $800 per day in unrealized revenue — and many don't realize it because missed calls don't show up as a line item anywhere.

Here's how to run the math yourself. The average junk removal job in the US runs between $150 and $400 depending on your market and job size. If your business misses just two calls per day — which is conservative for any operation running a crew in the field — that's anywhere from $300 to $800 in potential revenue gone before you even had a chance to quote it. Multiply that by five working days and you're looking at $1,500 to $4,000 per week. Annually, that's a real number that should make you uncomfortable. And that's assuming every missed caller actually leaves a voicemail and waits around. Most don't. Research consistently shows that more than 80% of callers who reach voicemail hang up without leaving a message, and the majority of those people call a competitor within minutes.

The problem is especially bad for junk removal because your customers are motivated buyers. They have a pile of junk they want gone, often on a tight timeline — moving day, an estate cleanout, a renovation deadline. They're not comparison shopping for weeks. They're calling the first two or three numbers they find and booking whoever picks up. If your phone goes to voicemail while you're driving to a job, that customer is gone. You didn't lose them because your price was wrong or your reviews were bad — you just weren't available at the exact moment they were ready to book.

For trades and home service businesses ready to stop missing calls, Rosie is purpose-built for field service operations and starts at $49/month. Learn more at heyrosie.com.