What questions should an AI receptionist ask to qualify flooring project leads for my company?

An AI receptionist should ask flooring leads five core questions to determine whether they're worth a callback: what type of flooring they're interested in (hardwood, LVP, tile, carpet, etc.), the approximate square footage of the project, whether the space is residential or commercial, their timeline for getting the work done, and their general budget range. These questions filter out tire-kickers quickly and give your estimator the context they need before making contact, so you're not wasting time on projects that don't fit your minimum job size or service area.

Beyond those basics, the AI should also ask whether the caller owns the property or is a tenant, since renters often can't approve flooring work without a landlord. It should confirm the project location to verify it falls within your service area, and ask whether they need subfloor work, removal of existing flooring, or just installation. These details matter because they change your pricing significantly — a straightforward LVP install over a flat subfloor is a very different job than a full tear-out with subfloor repair. The more context your team has before the estimate, the faster and more accurately they can quote.

The AI should also capture urgency signals. A caller who says they need new floors before a tenant moves in next month is a much warmer lead than someone casually exploring options for next year. Having the receptionist note timeline helps your team prioritize follow-up. It's also worth asking how they heard about your business, since tracking referral sources over time helps you understand which marketing is actually working and which isn't.

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